Madison Ave. Collective
est. 2008
Clarity for Communities
Madison Ave. Collective (MAC) makes the complex clear through brand definition, website optimization, and strategic campaigns for organizations serving the public good.
- Branding /
- Web Development /
- Marketing
Sometimes you’ve got a question, but not an answer. Other times, you’re not even sure which question to ask.
Those challenges take research and creativity. Pinging multiple points of view, backing up to get the big picture — then diving into details with focus and precision to identify a solution and bring it to life. That’s what it takes to deliver results for our clients. For us, there’s nothing more fun.
We Help Our Clients Win
Recent thinking
Article
WCAG 2.2 Guidelines - What's NewLearn about the latest update in the Web Content Accessibility Guidelines (WCAG) to ensure your website is inclusive to all.
Article
Creating a Gen Z-Friendly College Experience (and Website)Thanks to the availability of information at their fingertips, Gen Z evaluates colleges against more criteria than any generation before. In this new article we outline 5 factors to consider when creating a college website that appeals to this younger generation.
Worksheet
How to track success on your website projectSuccess on your project is as simple as M-A-C (Maintain, Analyze, Correct)!
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Complex Organizations Find Clarity with MAC
Featured Case Studies on Branding, Website Development, and Strategic Communications
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Colorado Community College SystemColorado Community College System needed a new website — one that would capture their efforts overseeing 13 community colleges, as well as their work with the state legislature and business leaders. With a wealth of web content to be updated and managed, they sought a partner who was up to the task.
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Edmonds CollegeLocated just north of Seattle, Edmonds College offers both 2- and 4-year degrees while also striving to meet the needs of nontraditional students, community partners, and local businesses. Edmonds asked MAC to guide them in a complete overhaul of multiple public-facing websites in order to streamline user pathways, while also creating fresh brand messaging and marketing tools to help the college better tell its story.
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Ride ClackamasIn partnership with five separate transit agencies, Clackamas County selected MAC to develop an all-new digital transportation hub that enables Portland-area riders to view bus routes, get directions, and track bus locations from a single website.
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Oregon Department of Early Learning and CareOregon’s early childhood development organizations were fragmented, causing challenges for families seeking support. The Department of Early Learning and Care (DELC) was created to consolidate these resources, and they enlisted MAC’s help to design an inclusive visual identity and sub-brand system for the new unified agency.
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Linn-Benton Community CollegeLBCC knew it needed a new look. It also needed to reframe a conversation. How could this dynamic institution overcome its perception challenges? After a thorough search for an experienced branding design partner, LBCC chose MAC.
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Linn TogetherLinn Together came to MAC to further their public health mission by preventing and reducing youth substance use. They needed a strategic partner to develop a distinctive, inviting brand; a robust website; and an ongoing series of large, educational media campaigns.
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Benton CountyFor more than 133 years, the towering county courthouse has been a hard-to-miss symbol of local government. Problem was, an old-timey image of the historic building didn’t exactly capture this progressive community’s vision for the future. Benton County wanted to build a more modern, vibrant, and inclusive brand identity. And for that, they called on the MAC.
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