Resource Library
After more than 16 years of developing complex websites and branding systems for public good organizations, we’ve learned a lot. Here are some examples.
Articles
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Find the Bullseye With MAC’s Brand Clarity & Messaging WorkshopOur two-part brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
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The Half-day Brand Messaging Workshop (What It Is, Why It Works)Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
Worksheets
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How to Develop a Winning Website User Research SurveyFollow this step-by-step guide to uncover user impressions, confusions, and roadblocks with your organization’s website.
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Infographic: Step-By-Step Branding RoadmapSo, you’re starting a new branding project. Where to begin?
eBooks
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The MAC Guide to Naming an Organization, Product, or ServiceWhether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
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The smart start to developing your new brand identityWhat do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
