Articles
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Creating a Gen Z-Friendly College Experience (and Website)Thanks to the availability of information at their fingertips, Gen Z evaluates colleges against more criteria than any generation before. Here are 5 factors to consider when creating a college website that appeals to this...
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The Half-day Brand Messaging Workshop (What It Is, Why It Works)Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
eBooks
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The MAC Guide to Naming an Organization, Product, or ServiceWhether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
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MAC Guide to Messaging ComponentsA quick tour of the different kinds of messaging found in an organization’s branding toolkit.
