Articles
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How to Win Over Riders with a Better Digital Transit Experience
Public transportation keeps our cities moving, connecting people to their jobs, schools, and favorite hangout spots. As urban areas expand and tech keeps advancing, transit agencies are turning to digital tools to step up their...
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How to match your marketing funnel with web content strategy
With an in depth understanding of your audience and industry appropriate marketing funnel, you can accurately align your web content strategy to the customer journey.
eBooks
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The MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
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MAC Guide to Messaging Components
A quick tour of the different kinds of messaging found in an organization’s branding toolkit.