Oregon State University offers many field-leading programs of study — but prospective students don’t always know where to start, or even what direction they want to go. How to connect students with the right program, if the student hasn’t picked a direction?

Challenge

When a student doesn’t know which career is right for them, it’s hard to choose a major, let alone a school. Without a way to reach them and help them decide, Oregon State would be missing a huge potential enrollment opportunity.

Goal

A handful of OSU’s departments, including the College of Forestry, wanted to help incoming students explore their options, narrow down the possibilities, and choose a major of study that best aligns with their personal interests and career goals.

Execution

The MAC developed an interactive online tool that collects a student’s interests, assigns accurate point values to their answers, and transforms that data into a short list of recommended programs. We were responsible for the information architecture and UX/UI design, front- and back-end development, as well as naming and copywriting.

Result

With this innovative tool, incoming students can discover majors of study that fit their personal interests, skills, and future goals. Thanks to a robust, customizable back-end interface, every question answered brings them one step closer to a Major Discovery.

What could a creative, research-based strategy do for you?

 

The MAC is a strategic branding and web development firm headquartered in the Pacific Northwest. We believe that measurable results begin with deep research: the starting point for inspiration that hits the mark.

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