Special Occasions is an event-rental company serving corporate clientele who plan high-profile events. The growing business had reached an inflection point: to continue building momentum, our client needed a fresh identity.

Challenge

Not all rental companies serve the same audiences or provide the same level of quality. Without the right message, our client recognized that they wouldn’t be able to reach their target audience as effectively as possible.

Goal

With ownership changing hands, it was time to mature the brand. Long gone were the days of selling balloon bouquets and party favors. Special Occasions hired the MAC to create an identity system that differentiated their offerings for professional event-planners, aligning their brand with the high quality of services they provide.

Execution

After doing the work to understand their target audience — their needs, goals, and desires — we developed a comprehensive identity system to reach them, including a logo and tagline, stationery, signage, vehicle wraps, direct mail, magazine ads, and more.

Result

With a fresh, refined identity, Special Occasions was empowered to present their offerings as a beautifully wrapped gift — friendly, fun, and elegant — with a memorable tagline that wraps it all up nicely.

What could a creative, research-based strategy do for you?

 

The MAC is a strategic branding and web development firm headquartered in the Pacific Northwest. We believe that measurable results begin with deep research: the starting point for inspiration that hits the mark.

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